Marketing that talks to your CRM.
We build automated journeys, mailings and landing pages and connect them to your CRM. That way every contact is followed up, and your sales team knows when a call is worthwhile.
Book a consultation appointmentYour added value
Marketing automation pays off when it is connected to your CRM. Then a contact becomes a lead, the lead becomes a conversation and the conversation becomes an order.
No enquiry gets lost
Every contact from your website, a trade fair or a download is followed up automatically, even when nobody has time right now.
Warm leads for sales
Lead scoring shows who is genuinely interested. Your sales team calls the right people at the right time.
Less manual work
Recurring emails, reminders and follow-ups run in the background.
Measurable success
You can see which campaign generates revenue, right through to the order in the CRM.
Example
A typical B2B journey, from first contact to a conversation with sales. Automated, personal and fully documented in the CRM.
01
A contact comes in
A prospect downloads a white paper or fills in a form. They land in the CRM immediately.
02
Welcome
They immediately receive a personal confirmation with the download and a suitable next piece of content.
03
Content based on interest
Over the following weeks, they receive emails on exactly the topics that interest them.
04
Lead scoring
Opens, clicks and page visits earn points. This makes it visible when someone is ready to buy.
05
Handover to sales
Once a set score is reached, sales receives a task in the CRM, with the full history.
Typical campaigns
These journeys deliver quick results in B2B. We set them up for your company and expand them step by step.
Welcome journey
New contacts get to know your company in a few well-timed emails.
Lead nurturing after a download
Anyone who downloads a white paper receives relevant follow-up content until they are ready for a conversation.
Trade fair & webinar follow-up
Contacts from a trade fair or webinar automatically receive materials, the recording and the next step.
Quote follow-up
Open quotes are followed up politely, and sales is reminded if there is no response.
Reactivation
Inactive contacts and former customers are re-engaged in a targeted way.
Customer retention
Onboarding, satisfaction surveys and recommendations for suitable products for existing customers.
Our services
From strategy and content to technology. You decide how much you want to do yourself.
Strategy & target groups
We define target groups, customer journeys and the journeys you start with.
Journeys & flows
We build automated campaign journeys with branches, wait times and triggers.
Content & design
Mailings, templates and copy in your brand design, ready to send.
Landing pages & forms
Pages and forms that win contacts and pass them straight to your CRM.
Lead scoring & CRM handover
Clear rules for when a lead is sales-ready, and automatic tasks for your sales team.
Reporting & optimisation
Opens, clicks and conversions at a glance. We continuously improve your journeys.
Your tool
We implement marketing automation directly in your CRM or connect your existing tool via an interface. What matters is that all data comes together in the CRM.
Directly in the CRM
Marketing and sales work in one system, with no interface in between.
Your existing tool
You keep the tool you are used to. We connect it to your CRM so that every interaction reaches sales.
Salesforce Marketing Cloud
Emarsys
Klaviyo
Brevo (incl. Newsletter2Go)
Mailchimp
CleverReach
Mailjet
GetResponse
Approach
A sound automation strategy is the basis for sustainable growth. That is why we first analyse your target groups, your sales process and your existing campaigns. From this, we develop workflows that are closely integrated with your CRM system.
Analysis
We look at target groups, the customer journey and your existing marketing activities.
Strategy & workflows
We define segments, lead scoring and automated campaign journeys.
Implementation & CRM integration
We set up the workflows and connect them to your CRM system.
Testing & go-live
Campaigns are tested, your team is trained and the automation is launched.
Analysis & optimisation
We optimise continuously based on open, click and conversion rates.
In practice · Sport & entertainment
A sport and entertainment company wanted to see B2B and B2C in one system. We connected the online shop and ticketing, fully synchronised the ERP and integrated marketing including social media. This enables campaigns based on real purchase and ticket data.
360°
view of fans, partners and sponsors in one system.
In use
Sugar · Online shop · Ticketing · Navision · Social media
White paper
Free white paper
✓ 5 journeys you should start with
✓ Lead scoring with a sample table
✓ GDPR checklist for email marketing
FAQ
Marketing automation automates recurring marketing tasks such as email campaigns, lead nurturing and follow-ups. Through segmentation, contacts receive the right message at the right time. Combined with the CRM, marketing becomes predictable and measurable.
Not necessarily, but it is worth it. Only when marketing and CRM are connected can sales see which contacts are genuinely interested, and no lead gets lost.
Yes, if it is set up correctly. We set up double opt-in, documented consent and easy unsubscribing, and make sure that only contacts who have given their consent are contacted. This does not replace a legal review of individual cases.
Entirely up to you. We create mailings, templates, copy and landing pages for you, or work with your team's content.
Directly in the CRM, we work with Sugar Market and Dynamics 365 Customer Insights. We also work with Salesforce Marketing Cloud, Emarsys, Klaviyo, Brevo, Mailchimp, CleverReach, Mailjet and GetResponse.
The first journey, for example a welcome or download journey, can usually be set up quickly. After that, we build further journeys step by step and improve them based on the figures.
We show you how automated workflows turn contacts into real customers.
Write to us
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Choose an available slot directly in our calendar, free of charge and without obligation. We will discuss your requirements and show you possible solutions.
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