From first interest to the next service appointment.
For dealerships and dealer groups: we bring marketing, sales and service together in one CRM, independent of the manufacturer and connected to your dealer systems.
Book a consultation appointmentStarting point
Hardly any industry is changing as fast as car retail. Customers do their research online, manufacturers are changing their sales models and margins are shrinking. At the same time, many dealerships work with several systems, often tied to individual manufacturers.
Manufacturer-specific silos
Every brand brings its own systems. A complete view of the customer across all brands is missing.
Pressure on margins
Every deal counts, especially in the entry-level segment. Opportunities from service and follow-up business often go unused.
Changing customer expectations
Customers expect personal offers and fast answers across every channel.
New drivetrains and models
E-mobility, subscriptions and leasing call for more advice and a good knowledge of your customers.
Customer journey
A CRM for car retail accompanies your customers through every phase, not just up to the purchase contract.
01
Marketing
Target groups addressed precisely, for example on model changes or promotions.
02
Enquiry
Online enquiries, calls and visits go straight to the right salesperson.
03
Sale
Quotes, test drives and financing in one process.
04
Delivery
Handover and the first contacts after the purchase are firmly planned.
05
Service and repeat purchase
Maintenance, end of lease and warranty trigger the next contact in good time.
Your benefit
More deals and more loyal customers, because marketing, sales and service work with the same data.
The entire lifecycle in view
From marketing through enquiry and sale to service, independent of the manufacturer.
360° view of every customer
Vehicles, contracts, appointments and contact history at a glance, for professional customer communication.
Tailored offers
Personal offers for every customer segment increase satisfaction and loyalty.
Automated processes
Reminders, follow-ups and campaigns run automatically and with fewer errors.
Better data quality
Connected systems instead of duplicate data entry, with reliable reports and forecasts.
Less strain on your staff
Less searching and retyping, more time for customers. That increases productivity and satisfaction.
Our building blocks
You start where the lever is biggest, for example with lead management, and build from there.
Sales and CRM
We extend your existing systems with the sales and communication capabilities of a CRM and bring the data together.
Interface analysis
Standard interfaces to vehicle and dealer-specific systems such as DMS, vehicle marketplaces and manufacturer portals.
Process analysis
We analyse your processes in sales and service and show where the greatest benefit lies.
Project and process management
Standardised modules that can be combined flexibly, tailored precisely to your dealership.
Lead management
Capture, distribute and follow up enquiries from the website, marketplaces and phone in one place.
Marketing automation
Automated campaigns on service, end of lease or model changes, straight from the CRM.
Systems
We rely on proven CRM platforms and connect them to your dealership's systems.
CRM platform
Independent of the manufacturer and flexibly adaptable to brands, locations and processes.
Connected to
We connect the CRM to the systems you already use today.
Dealer management systems (DMS)
Vehicle marketplaces
Manufacturer portals
Website and configurator
Telephony
ERP and accounting
Marketing automation
BI and reporting
Approach
Step by step, with early results and no risk to day-to-day operations.
Initial consultation
Free of charge: we get to know your situation and your goals.
Analysis
Processes, data sources and interfaces are documented.
Roadmap
Clear stages with effort, benefit and sequence.
Implementation
In stages, so you see results early.
Operation
We support the system and develop it further with you.
From practice · Car retail
We have delivered CRM projects in car retail, from lead distribution to integration with dealer systems. We do not name names. We are happy to tell you more in a conversation.
360°
view of customers, vehicles and appointments in one system.
In use
CRM · DMS · Vehicle marketplaces · Telephony · Marketing automation
FAQ
For single dealerships as well as dealer groups with several brands and locations.
No. The DMS stays. The CRM adds marketing, lead management and customer communication and exchanges data via interfaces.
Yes. You see your customers across all brands, regardless of the systems of individual manufacturers.
Mainly SugarAI and Microsoft Dynamics 365. We decide together which fits better, based on your requirements.
That depends on the scope. We start with the most important processes, such as lead management, so that you see results early.
In compliance with the GDPR. Together we define which data is used for what, including consents for marketing.
We show you how automated workflows turn contacts into real customers.
Write to us
Prefer to talk directly?
Choose an available slot directly in our calendar, free of charge and without obligation. We will discuss your requirements and show you possible solutions.
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